Linkedin single image ad specs | Complete Guide 2024

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This is because LinkedIn attracts professionals who have a seat at the decision-making table. Research shows that LinkedIn members have twice the buying power of the average Facebook user, and this power can be used to influence other members and which solution providers to invest in.

Apart from member influence, LinkedIn’s algorithm is designed to spread content quickly and widely. This makes it possible for the content you promote to enter the feeds of people who are connected to you once, twice, three times, and even four times.

linkedin single image ad specs 2024 LinkedIn advertising provides a unique channel for brands to connect with business professionals. Therefore, the most effective LinkedIn ads are those that build and promote a brand’s image.Choose your LinkedIn ad type

  • Sponsored content
  • Sponsored InMail
  • Dynamic ads
  • Display ads
  • Text ads

linkedin single image ad specs | Complete Guide 2023

The Different LinkedIn Ad Formats

LinkedIn offers several different Ad Formats:

  • Single Image Ad
  • Carousel Ad
  • Video Ad
  • Text Ad
  • Spotlight Ad
  • Follower Ad
  • Message Ad
  • Conversation Ad
  • Single Job Ad
  • Jobs Ad

With any format, it’s best to have at least 2-3 variations that LinkedIn can test. Different formats are better suited for different goals.

Sponsored content – linkedin single image ad specs

You can choose from five different formats of sponsored content single image, carousel, video, event and document. It’s better to switch between the options every once in a while to compare their performances and see which one works best with your audience.

  • Single Image Ads
  • Video Ads
  • Carousel Ads
  • Event Ads

Sponsored InMail – linkedin single image ad specs

Message ads give advertisers the ability to message their target audience directly at scale. But that’s not what makes Message ads special. It’s their frequency cap that makes this ad format unique. A Linkedin member can only receive 1 message ad from any advertiser within 45 days.

Sponsored Messaging allows you to reach your audience in a highly personalized format, via LinkedIn’s private messaging system. This format ensures that your message goes directly to your customer.

  • Conversation Ads
  • Message Ads

Dynamic ads – linkedin single image ad specs

Dynamic ads use the profile data of a LinkedIn user to personalize an ad. These ads will appear to the right of a LinkedIn member’s regular feed. The dynamic ad will include your audience’s profile photo and name, making it unique to each individual.

Dynamic Ads, personalized for users based on their LinkedIn profile. These include Job Ads, Spotlight Ads, and Follower Ads. LinkedIn Dynamic Ads are effective as they contain a person’s LinkedIn profile photo next to your company logo. Most specs are similar for Dynamic Ads, so we’ll go over Spotlight Ads.

  • Lead Gen Form Ads

Display ads – linkedin single image ad specs

The headline of a LinkedIn Single Image Ad is an important component of the ad, as it’s the first thing that users will see when the ad appears in their feed. The headline should be brief and to the point, and should quickly grab the user’s attention and communicate the key benefit or value proposition of the product or service being advertised.

Dynamic ads use LinkedIn member information to personalize the ads to each individual. They appear in the right side of a user’s feed and are available in two versions — follow company ads(to increase the number of followers on your company page) or spotlight ads (for custom CTAs and the possibility of linking to the advertiser’s landing page).

Text ads – linkedin single image ad specs

LinkedIn also offers special ad options that are a bit different from regular sponsored content. These include text, spotlight and follower ads. Let’s take a look at each one below.

  • Text Ads
  • Spotlight Ads
  • Follower Ads

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